Branding with Thumbtack

Branding, Social Networking, PR, Ad Special Forces

Today, I am sharing my branding services through a new website I found called www.thumbtack.com
Part of what I believe is a crucial part of every business is to be both local and global. Thumbtack is networked with google and craigslist. I am curious to see how my social networking, pr, ad special forces are spread with their help.

Everyone has their own package

I was reminded today that there are people that are still fighting against not being able to be right all the time.

I sent my package of my company profile, agreement and so forth for her review and discussion. After reaching out to her as a follow up, I received a reply that she was not going to work with me due to errors, the design of my company profile that didn't please her and what she described as a surprise element in the agreement. Really?

Today, there are many ways to critique and choose your running mates. For this, I am most grateful. My package is not for everyone, because it is packaging me. Her package would never be my package as we are not the same people, business sector or goals.

As for surprises in the agreement, that is an error on her part. I made this agreement to reflect my history in the entertainment, advertising, marketing, pr business and business in general. Again, this is my agreement and I can craft it as I choose as long as I am not breaking any laws. This, my attorney confirms, I am in the clear.

The best part of this rejection is that over the time it took her to find fault, I have had so much new business pour in that I can say I am pleased to be busy. We are not meant to work with everyone.

Branding By Age is Counter Intuitive.

"Branding by Age" is counter intuitive to what the consumer has been trained forever to believe. We, in our lifetime, will not see a consumer who wants to be the age they are. Face it, companies have spent gazzilions of $$$ to brainwash us to want to be younger. Guess what? It worked. Don't buck what is, use it to your advantage.

When I see marketing, advertising and PR that blatantly targets a consumer's age I am dumbfounded. This represents everything that a consumer doesn't want to be associated with, but also goes against their advertising DNA.

Niche branding/marketing is great and necessary. But don't target an age by labeling it the "Age/number." My guidance to my clients has always been to "be" and "show" through their "brand life" that their brand values are ageless and evergreen. This is one of my empirical beliefs.