Platforms, Channels, Distribution, Oh My!

I have been in a deep study of all things digital. Not alone I am certain.
There is so much to absorb about how delivery is constantly reshuffled as the "toys" beget new "toys." Now I am designing sites that have to please not only 50% of the computers on the planet, but also mobile access and now tablets.

I am such a visual consumer and I would like to dwell more often in the "pretty." Yet, I have disciplined myself to be driven by data. Data is our best friend as long as it is localized and accurate. Social Networking gives us the catbird seat on confirming the accuracy.

I have crafted a new definition of the infernal use of "ROI."
I now call it "Running On Intelligence."
We all have such access like never before to localized Intelligence. As you can see, I am a big fan of meeting the consumer where they live, online, at home and work. With the increase of mobile, tracking satellite tower pings will be essential to qualify analysis. GPS and Foursquare are only the beginning of our tether.