Showing posts with label localized. Show all posts
Showing posts with label localized. Show all posts

Sunday, January 30, 2011

Branding with Thumbtack

Branding, Social Networking, PR, Ad Special Forces

Today, I am sharing my branding services through a new website I found called www.thumbtack.com
Part of what I believe is a crucial part of every business is to be both local and global. Thumbtack is networked with google and craigslist. I am curious to see how my social networking, pr, ad special forces are spread with their help.

Wednesday, December 1, 2010

Platforms, Channels, Distribution, Oh My!

I have been in a deep study of all things digital. Not alone I am certain.
There is so much to absorb about how delivery is constantly reshuffled as the "toys" beget new "toys." Now I am designing sites that have to please not only 50% of the computers on the planet, but also mobile access and now tablets.

I am such a visual consumer and I would like to dwell more often in the "pretty." Yet, I have disciplined myself to be driven by data. Data is our best friend as long as it is localized and accurate. Social Networking gives us the catbird seat on confirming the accuracy.

I have crafted a new definition of the infernal use of "ROI."
I now call it "Running On Intelligence."
We all have such access like never before to localized Intelligence. As you can see, I am a big fan of meeting the consumer where they live, online, at home and work. With the increase of mobile, tracking satellite tower pings will be essential to qualify analysis. GPS and Foursquare are only the beginning of our tether.