Saturday, November 6, 2010

A Social Networking "NOT"

I received a solicitation today from Lookville, an invite only Fashion Social Networking site.

They said that they liked my blog design and content.
1. As you can see my blog has NO DESIGN.
2. My content has NOTHING TO DO WITH FASHION.

Please do not fall victim of hiring a staff and interns that just goes blindly through the internet and blogger contacting people that do not align with your brand. This is the #1 Social Networking Mismanagement problem today. You might as well just throw your start-up money out the window.

Social Networking has to be based on a specific long tail strategic plan. Everyone you have on your team has to be awake, aware and not bored.

I also googled Lookville and have read negative after terrible after awful reviews about the lame tactics being deployed. Yes, Beta is Beta for a reason. That is a way to make mistakes and fix them, but the errors that are being made are those of a naive uneducated folly. No, this is not a business here, this is a Hobby Accident in Progress.

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