"Branding by Age" is counter intuitive to what the consumer has been trained forever to believe. We, in our lifetime, will not see a consumer who wants to be the age they are. Face it, companies have spent gazzilions of $$$ to brainwash us to want to be younger. Guess what? It worked. Don't buck what is, use it to your advantage.
When I see marketing, advertising and PR that blatantly targets a consumer's age I am dumbfounded. This represents everything that a consumer doesn't want to be associated with, but also goes against their advertising DNA.
Niche branding/marketing is great and necessary. But don't target an age by labeling it the "Age/number." My guidance to my clients has always been to "be" and "show" through their "brand life" that their brand values are ageless and evergreen. This is one of my empirical beliefs.
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