I am a "Social Networking Whisperer."

A "Social Networking Whisperer" is someone that connects to the consumer by means not common to human senses. Either by one's own personal experience, studying consumer behavior or just being gifted.Yes, I have added a distinguished entry to my resume. For some time now, I wondered where my insatiable curiosity, endless hours of research, detailed observation, consumer stalking and the never ending pursuit of the answers to

1. Who buys what?
2. How much will they pay?
3. Where do they buy it?
4. Why do they buy it?

I have found the answer. All of my many years of working with start-ups, brand revivals, product launches, individual campaigns or unique interventions, I have finally cracked the code. I have always believed that "Branding" is about ROI (Return On Investment) on every level and at every stage of development.

I have attended countless seminars, trade shows and presentations just to be blown away when I finally raised my hand during the call for questions to ask,

“And how many did you sell?”

The ballroom is silent and everyone turns around to see where the voice had come from.

Then the sea of heads whips back to the front of the room and the presenter, creating a Category 5 Hurricane winds, anticipating the answer.

“I don't know, that wasn’t part of my job.”

Ok, that did it…. I am not attending one more seminar, trade show or presentation until companies wake up and realize that each and every one of their employees has a responsibility to be a part of the sales process. Yes, I include the janitors too.

My approach to branding is that of the “Special Forces.” Elite, highly-trained creative, analytical and tactical strategies that conduct specialized Branding operations. These include working with your internal management, external Ad & Digital Agency, Marketing, PR Firm and your Media Buyer to enhance the investment. We can start from a blank slate or dive into a raging battle.
Make Them Yours for Life