Trapped in "Tradition"

Yesterday, I encountered a person that was trapped in what they had decided was the definition of what I do for a living, my brand. Actually this happens all the time. I call this "Trapped in Tradition."

Branding is like that. The best part of my job or I call it "My Joy" is to constantly reinforce that I am only defined by what brings me joy. I do the same thing for my clients. No matter the sector, I am dedicated to knowing what brings joy to people, the consumer and how they convert to your brand.

In the early days of becoming a brand, I would wear my brand definition like a badge, uniform and shield. Now, when uninformed people are being held hostage by their assumptions, I shirk the feeling that they are putting me in a straight jacket.

So the next time you hear, "Oh, I am looking for a "Traditional XYZ" remember that they are being held hostage to a myth. This experience is actually proof that your branding is working to your advantage. There is no help for this type, no conversion here. No matter how hard you try. They are costing you money. Don't spend the time to conquer their sacrament.

Onward, to sharing the joy with those that truly have will benefit by your brand.