Branding, Social Networking, PR, Ad Special Forces
Today, I am sharing my branding services through a new website I found called www.thumbtack.com
Part of what I believe is a crucial part of every business is to be both local and global. Thumbtack is networked with google and craigslist. I am curious to see how my social networking, pr, ad special forces are spread with their help.
Sunday, January 30, 2011
Wednesday, January 12, 2011
Everyone has their own package
I was reminded today that there are people that are still fighting against not being able to be right all the time.
I sent my package of my company profile, agreement and so forth for her review and discussion. After reaching out to her as a follow up, I received a reply that she was not going to work with me due to errors, the design of my company profile that didn't please her and what she described as a surprise element in the agreement. Really?
Today, there are many ways to critique and choose your running mates. For this, I am most grateful. My package is not for everyone, because it is packaging me. Her package would never be my package as we are not the same people, business sector or goals.
As for surprises in the agreement, that is an error on her part. I made this agreement to reflect my history in the entertainment, advertising, marketing, pr business and business in general. Again, this is my agreement and I can craft it as I choose as long as I am not breaking any laws. This, my attorney confirms, I am in the clear.
The best part of this rejection is that over the time it took her to find fault, I have had so much new business pour in that I can say I am pleased to be busy. We are not meant to work with everyone.
I sent my package of my company profile, agreement and so forth for her review and discussion. After reaching out to her as a follow up, I received a reply that she was not going to work with me due to errors, the design of my company profile that didn't please her and what she described as a surprise element in the agreement. Really?
Today, there are many ways to critique and choose your running mates. For this, I am most grateful. My package is not for everyone, because it is packaging me. Her package would never be my package as we are not the same people, business sector or goals.
As for surprises in the agreement, that is an error on her part. I made this agreement to reflect my history in the entertainment, advertising, marketing, pr business and business in general. Again, this is my agreement and I can craft it as I choose as long as I am not breaking any laws. This, my attorney confirms, I am in the clear.
The best part of this rejection is that over the time it took her to find fault, I have had so much new business pour in that I can say I am pleased to be busy. We are not meant to work with everyone.
Wednesday, December 1, 2010
Platforms, Channels, Distribution, Oh My!
I have been in a deep study of all things digital. Not alone I am certain.
There is so much to absorb about how delivery is constantly reshuffled as the "toys" beget new "toys." Now I am designing sites that have to please not only 50% of the computers on the planet, but also mobile access and now tablets.
I am such a visual consumer and I would like to dwell more often in the "pretty." Yet, I have disciplined myself to be driven by data. Data is our best friend as long as it is localized and accurate. Social Networking gives us the catbird seat on confirming the accuracy.
I have crafted a new definition of the infernal use of "ROI."
I now call it "Running On Intelligence."
We all have such access like never before to localized Intelligence. As you can see, I am a big fan of meeting the consumer where they live, online, at home and work. With the increase of mobile, tracking satellite tower pings will be essential to qualify analysis. GPS and Foursquare are only the beginning of our tether.
There is so much to absorb about how delivery is constantly reshuffled as the "toys" beget new "toys." Now I am designing sites that have to please not only 50% of the computers on the planet, but also mobile access and now tablets.
I am such a visual consumer and I would like to dwell more often in the "pretty." Yet, I have disciplined myself to be driven by data. Data is our best friend as long as it is localized and accurate. Social Networking gives us the catbird seat on confirming the accuracy.
I have crafted a new definition of the infernal use of "ROI."
I now call it "Running On Intelligence."
We all have such access like never before to localized Intelligence. As you can see, I am a big fan of meeting the consumer where they live, online, at home and work. With the increase of mobile, tracking satellite tower pings will be essential to qualify analysis. GPS and Foursquare are only the beginning of our tether.
Saturday, November 6, 2010
There is no Christian discount from my shop.
I do things for free when I want to.
Sometimes even when I am running on fumes.
Now that is what I call faith.
You know who you are, you are just a face in the crowd. You represent all of those, of our flock that are willing to exclude themselves, magically in your head that you are somehow exempt from paying for that which is what the real work is about.
I don't do things for free when "You" want something for nothing.
The day I see a Christian Business offer me a contract with real world $ attached to it will be the day, I go to be with the Lord. I would rather fight tooth and nail to earn a living in the "World" than get a song and dance from a Sister or Brother in Christ. They know better and its shameful that they are oblivious to it, time and time again.
I do good work, I do great work.
Please pay for good work, work that is necessary and will keep you competitive.
Praise be to God, I can take care of myself. I owe Him for the "spirited" way that I look at life. He kept me breathing here for a reason and I will be kicking the Truth in our brethren's face all the way to my final rest.
I will Brand, until I can Brand no more.
Next stop, Heaven!
Sometimes even when I am running on fumes.
Now that is what I call faith.
You know who you are, you are just a face in the crowd. You represent all of those, of our flock that are willing to exclude themselves, magically in your head that you are somehow exempt from paying for that which is what the real work is about.
I don't do things for free when "You" want something for nothing.
The day I see a Christian Business offer me a contract with real world $ attached to it will be the day, I go to be with the Lord. I would rather fight tooth and nail to earn a living in the "World" than get a song and dance from a Sister or Brother in Christ. They know better and its shameful that they are oblivious to it, time and time again.
I do good work, I do great work.
Please pay for good work, work that is necessary and will keep you competitive.
Praise be to God, I can take care of myself. I owe Him for the "spirited" way that I look at life. He kept me breathing here for a reason and I will be kicking the Truth in our brethren's face all the way to my final rest.
I will Brand, until I can Brand no more.
Next stop, Heaven!
A Social Networking "NOT"
I received a solicitation today from Lookville, an invite only Fashion Social Networking site.
They said that they liked my blog design and content.
1. As you can see my blog has NO DESIGN.
2. My content has NOTHING TO DO WITH FASHION.
Please do not fall victim of hiring a staff and interns that just goes blindly through the internet and blogger contacting people that do not align with your brand. This is the #1 Social Networking Mismanagement problem today. You might as well just throw your start-up money out the window.
Social Networking has to be based on a specific long tail strategic plan. Everyone you have on your team has to be awake, aware and not bored.
I also googled Lookville and have read negative after terrible after awful reviews about the lame tactics being deployed. Yes, Beta is Beta for a reason. That is a way to make mistakes and fix them, but the errors that are being made are those of a naive uneducated folly. No, this is not a business here, this is a Hobby Accident in Progress.
They said that they liked my blog design and content.
1. As you can see my blog has NO DESIGN.
2. My content has NOTHING TO DO WITH FASHION.
Please do not fall victim of hiring a staff and interns that just goes blindly through the internet and blogger contacting people that do not align with your brand. This is the #1 Social Networking Mismanagement problem today. You might as well just throw your start-up money out the window.
Social Networking has to be based on a specific long tail strategic plan. Everyone you have on your team has to be awake, aware and not bored.
I also googled Lookville and have read negative after terrible after awful reviews about the lame tactics being deployed. Yes, Beta is Beta for a reason. That is a way to make mistakes and fix them, but the errors that are being made are those of a naive uneducated folly. No, this is not a business here, this is a Hobby Accident in Progress.
Friday, November 5, 2010
Are you a Business or are you a Prostitute?
I actually said that to a colleague the other day when discussing a potential client! In all the years working in the B2B sector, I am still amazed when I encounter so many people that call themselves entrepreneurs and when in reality they are scared to death. Scared to actually sell what God gave them. Those amazing talents and skills that makes them unique and to take a stand in front of everyone to say, "Yes, I am a Brand."
"What happens when I do all this stuff and spend the money and nothing happens?" Well, if you are asking that question, you are not ready to work with me and you are still to afraid to work for yourself. Get out of your own way!
Both of these thoughts have the same thing in common, FEAR! I died 5 years ago from Stage 4 Hodgkin's Lymphoma and yet I am still here to inspire clients to get out of their own way. The best thing about a "near death" experience is that you don't care any more what people think or really what they are afraid of for themselves. I don't advocate having a near death experience to get over your fears, I just think that its a good thing to get out of your own way and get on with what you are here to do. Thank God, I had that happen to me and now I can help you. That is if you want help.
Holiday Worldwide is officially a "No Fear Zone." We take calculated and educated risks. All of our guidance is documented and based on precedent, with our own clients or from diligent research.
"What happens when I do all this stuff and spend the money and nothing happens?" Well, if you are asking that question, you are not ready to work with me and you are still to afraid to work for yourself. Get out of your own way!
Both of these thoughts have the same thing in common, FEAR! I died 5 years ago from Stage 4 Hodgkin's Lymphoma and yet I am still here to inspire clients to get out of their own way. The best thing about a "near death" experience is that you don't care any more what people think or really what they are afraid of for themselves. I don't advocate having a near death experience to get over your fears, I just think that its a good thing to get out of your own way and get on with what you are here to do. Thank God, I had that happen to me and now I can help you. That is if you want help.
Holiday Worldwide is officially a "No Fear Zone." We take calculated and educated risks. All of our guidance is documented and based on precedent, with our own clients or from diligent research.
Tuesday, May 11, 2010
Definition of "Wrong" or What does the Cannes Film Festival, the Iceland Volcano, Electrolux and American Idol have in common?
Today, I woke up to realize that I had neglected to place the Cannes Film Festival on my calendar. This was prompted by the Daily Variety proclaiming how they were recovering from the effects of the volcano in Iceland's ash on the red carpet.
Just for giggles and grins I journeyed over to www.festival-cannes.com to get my first impression of the festival's digital passport to the event. Let me tell you, such a lot to see and do, almost too much even for me. I did stop a moment and chose to watch a very self satisfying visit with Johnny Depp and Tim Burton. Now that is a statement of unusual proportion. They did not disappoint, the whole thing was a poorly executed inside joke which Hollywood is well known for. I did my best to not run screaming from the site and did complete the video. The best part was seeing a still taken from an appearance on the Arseneo Hall show (actually a taping in May of 1991)that was slapped on the very end.
Better yet, I noticed that an amazing sponsorship sales agent had gotten Electrolux to support the Fest. Now who could have known that they would need vacuum cleaners on the Croisette when they signed on? This takes "Stunt Marketing" to a whole other level. Stranger things have happened. This was just the most clever redeemer I needed to see, a nod to intelligence in my industry like no other. So I decided to click through the Electrolux icon and WHAM! Holy #$%&. Let's just say, heads should roll at Electrolux. There is no mention of their Cannes sponsorship on their home page! This is the perfect example of what happens when "The Departments" of a mega company do not communicate. What I found actually was even worse than the lack of synergy....American Idol co-bands the "Find America's First Ever Mom Idol" Contest. PLEASE! Again, why? This is so over already. Even Malcolm Gladwell is turning over in his grave and he isn't dead. The tipping point of this idea has tipped so long ago that it is a mercy cry for what they have decided is a no risk investment.
Sigh, one of my big disappointments for our industry is that there are so many fabulous creative people (hint, hint) that are available with genius ideas ready to connect the dots for a company all the way to the bank. Yet, someone decides to play is safe? Or what they think is safe. Safe never get's you in the ROI history books.
Today I can say that I rant not just for my own entertainment, but to acknowledge companies like Electrolux that should receive the Palm d'Or (the Oscar of the Cannes Film Festival) for a brilliant product placement integration campaign in Cannes. As for the disconnect on a major obvious opportunity to brand your product, globally, all the back home to the states, I say "Vive La Difference!"
Who ever you are that didn't get the email/memo that you have to combine all of your creative budgets and team members because you will miss an astounding opportunity to leverage obvious consumers, You're FIRED. I say the best punishment for these folks would be to send them to France and like so many people that were in travel hell back from MIPTV, have them figure out how to get home because of the volcano ash. Also, lets loose their luggage just for fun too. Next time, just pick up the phone and hire me.
Just for giggles and grins I journeyed over to www.festival-cannes.com to get my first impression of the festival's digital passport to the event. Let me tell you, such a lot to see and do, almost too much even for me. I did stop a moment and chose to watch a very self satisfying visit with Johnny Depp and Tim Burton. Now that is a statement of unusual proportion. They did not disappoint, the whole thing was a poorly executed inside joke which Hollywood is well known for. I did my best to not run screaming from the site and did complete the video. The best part was seeing a still taken from an appearance on the Arseneo Hall show (actually a taping in May of 1991)that was slapped on the very end.
Better yet, I noticed that an amazing sponsorship sales agent had gotten Electrolux to support the Fest. Now who could have known that they would need vacuum cleaners on the Croisette when they signed on? This takes "Stunt Marketing" to a whole other level. Stranger things have happened. This was just the most clever redeemer I needed to see, a nod to intelligence in my industry like no other. So I decided to click through the Electrolux icon and WHAM! Holy #$%&. Let's just say, heads should roll at Electrolux. There is no mention of their Cannes sponsorship on their home page! This is the perfect example of what happens when "The Departments" of a mega company do not communicate. What I found actually was even worse than the lack of synergy....American Idol co-bands the "Find America's First Ever Mom Idol" Contest. PLEASE! Again, why? This is so over already. Even Malcolm Gladwell is turning over in his grave and he isn't dead. The tipping point of this idea has tipped so long ago that it is a mercy cry for what they have decided is a no risk investment.
Sigh, one of my big disappointments for our industry is that there are so many fabulous creative people (hint, hint) that are available with genius ideas ready to connect the dots for a company all the way to the bank. Yet, someone decides to play is safe? Or what they think is safe. Safe never get's you in the ROI history books.
Today I can say that I rant not just for my own entertainment, but to acknowledge companies like Electrolux that should receive the Palm d'Or (the Oscar of the Cannes Film Festival) for a brilliant product placement integration campaign in Cannes. As for the disconnect on a major obvious opportunity to brand your product, globally, all the back home to the states, I say "Vive La Difference!"
Who ever you are that didn't get the email/memo that you have to combine all of your creative budgets and team members because you will miss an astounding opportunity to leverage obvious consumers, You're FIRED. I say the best punishment for these folks would be to send them to France and like so many people that were in travel hell back from MIPTV, have them figure out how to get home because of the volcano ash. Also, lets loose their luggage just for fun too. Next time, just pick up the phone and hire me.
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